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Freelance content writing for learning, HR and B2B tech 

Serving long-form content (with a side of strategic thinking) for people-focused tech platforms.

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“Jess is an exceptional writer who prioritises understanding our
audience and their needs.  

She really helps us hit our production deadlines, adapting her style to different projects and making confident suggestions that lead to better outcomes.”
Ross Garner, Chief Learning Officer, Mindtools

Hi, I’m Jess! I'm a long-form content writer for people-focused tech platforms 


And I'm here to help content leaders in people-focused tech companies execute on their content strategies. 

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What do I mean by people-focused tech platforms? Software that helps make people's professional lives a little easier, more productive or more successful!

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Here are the types of B2B tech platforms I most love to support: 

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​- HR and payroll 

- Learning and career development

- Leadership and management  

- Sales and marketing 

- UK accounting and finance  

- Cross-border payments

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A former Managing Editor, I write with an editor's eagle eye for detail and I edit with a writer's curiosity and flair.  

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Three ways I can help you deliver on your content strategy

Blog, article and guide writing

I write crystal-clear blog, article and guide content – optimised for SEO - to answer your audience’s burning questions and untangle tricky topics they need to understand.

Thought leadership content

I craft insightful thought leadership pieces by conducting interviews with executives and experts to capture their authentic voices and showcase your company’s expertise.

Case studies and success stories

I interview your most successful customers to write compelling case studies that bring their experiences to life and demonstrate your product’s real-world impact.

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"Jess has been fantastic to work with and I cannot recommend her highly enough for content writing. She’s delivered several long-form articles for us and every single one has been of exceptional quality.
 
From idea conception to final delivery, her communication is always on point and ensures that expectations are aligned throughout the process."
Laura May, Founder & CEO, BabelBond

Helping content leaders deliver on their strategies, solve their problems and smash their goals 

I don't just help my clients by writing content. I’m here to help them work out how to solve their problems and achieve their goals. That might be: 

Planning content to meet specific content marketing goals like increasing traffic or generating leads  

Creating or optimising internal content production processes 

Working out how to approach a content categorisation project  

Planning a big refresh to breathe new life into outdated content  

My superpower is helping content leaders work out what they need to do ... and then doing it!

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“A huge thank you for all the work you’ve done for Valla over the last six months! You’ve whipped our content into shape and we now have a full and up-to-date content audit and library to work from and 90+ pieces of content to hook up with our internal AI tool.

You’ve produced a ton of great pieces that will enable us to create lots of personalised emails and social comms which I know will really help our audience - I can’t wait to get it all out there!”​​​
Linda Grant, CMO, Valla

Get in touch

Thanks for submitting!

Get in Touch

500 Terry Francine St. 

San Francisco, CA 94158

123-456-7890

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© 2025 Jessica Farmer Content

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