Are you and your content team too busy putting out fires to execute on your content strategy? 🧯
If you're a content leader in a dynamic B2B or B2C SaaS company, chances are you have a maxed-out team and a to-do list of strategic content deliverables that only ever seems to grow longer.
You know your plans will get results, but as each quarter ticks by and business demands evolve, you and your team simply get too busy to bring them to life.
📣 Introducing the Quarterly Content Backlog Buster 📣
A quarterly package of ready-to-publish pieces from your content backlog
Hi, I'm Jessica Farmer, and I support busy content leaders and their teams.
With years of experience as a Managing Editor in a fast-paced SaaS environment, I understand the balancing act of responding to urgent demands while trying to execute on long-term content strategy.
That's why I created the Quarterly Content Backlog Buster, the package that brings your strategic content plans to life while you and your team tackle the urgent stuff.
What's included?
The Quarterly Content Backlog Buster includes:
A 45-minute consultation: we discuss your strategic content objectives, select eight pieces from your backlog to create in Q2 and agree on a schedule of delivery
Eight ready-to-publish long-form content pieces (of up to 1,500 words each) from your backlog: written by me and delivered throughout the quarter
Two opportunities for you to provide feedback on each piece
Optional monthly check-ins to discuss progress
Imagine finishing Q2 with your strategic content out in the world and getting results
Clearing your content backlog isn't about ticking items off a to-do list. It’s about achieving your content marketing objectives:
👀Introducing more readers to your brand
🌱Planting seeds of awareness that turn those readers into customers
🗣️Establishing your brand as a credible industry voice
📅Bringing new users to your website, all year round
🎯Generating leads
🤝Supporting sales conversations
But when goalposts move, direction changes and urgent requests fly in, tackling the content backlog normally plummets to the bottom of the agenda.
After all, there are only so many hours in a day, and only so much you can ask your team to take on.
With the Quarterly Backlog Buster, I'm here to help.
Who is the Quarterly Content Backlog Buster perfect for?
As a former Managing Editor, I know how easily content backlogs can build up – and how great it can feel to finally bust them 💪
Over the years, I've led and supported content teams in a wide range of B2B and B2C SaaS environments -writing, editing and managing strategic content while responding to urgent and evolving business demands. Doing both is tough!
If you're a busy content leader with a backlog you need to bust in Q2, this offer is for you.
The Backlog Buster is a great fit if:
You lead a content function in a busy environment where you and your team are frequently stretched too thin.
You have a clear idea of the evergreen, longform content you want to create in Q2, with a list of titles ready to discuss.
You want to receive ready-to-publish content that requires little or no editing from you or your team.
You're looking for consistency from a writer who knows your brand, product or service inside out
But it's not for you if:
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You're unsure of the content you want to create in Q2.
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Your website has no blog or resources area where longform articles can be published.
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Your strategy doesn't include longform, evergreen content.
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You believe your team can get through your content backlog in Q2.
Quarterly Content Backlog Buster FAQs
How does the package work?
Once you've completed the form on this page, I'll contact you within one business day to arrange a no-obligation video call, where we can have a chat about your content requirements and check if the package is right for you. If we decide to go ahead, we'll both sign a contract and you'll pay a £600 deposit to secure your spot. We'll then have a 45-minute consultation call to lock in your eight titles and agree on a schedule of delivery. We'll collaborate throughout the quarter: I'll deliver content according to our agreed schedule and you'll have two opportunities to provide feedback. I work independently but would be happy to arrange monthly check-in calls to discuss progress if that suits your collaboration style. You'll pay the remainder of the fee in three monthly instalments of £1,000 in January, February and March 2025. You'll receive an invoice at the end of each month.
What kind of content is included in the Quarterly Content Backlog Buster?
This package is all about the delivery of longform, evergreen content designed for marketing purposes (up to 1,500 words per piece). The content we create through the package is likely to include blog posts, guides and 'how-to' style articles. If you're unsure whether the content on your backlog fits the bill, drop me a line and we can talk it through. If we decide to go ahead, we'll both sign a contract and you'll pay a £600 deposit to secure your spot. We'll then have a 45-minute consultation call to lock in your eight titles and agree on a schedule of delivery. We'll collaborate throughout the quarter: I'll deliver content according to our agreed schedule and you'll have two opportunities to provide feedback. I work independently but would be happy to arrange monthly check-in calls to discuss progress if that suits your collaboration style. You'll pay the remainder of the fee in three monthly instalments of £1,000 in January, February and March 2025. You'll receive an invoice at the end of each month.
My backlog includes rough drafts that need to be edited, as well as titles that need to be written from scratch. Can the package include both?
Yes, absolutely. I'm an experienced Managing Editor with an eagle eye for detail and a very high bar for quality, clarity and consistency. Whether you have a draft that needs to be edited, high-level notes that need to be transformed into an article, or a new title that needs to be written from scratch – we can get it out into the world with the Quarterly Content Backlog Buster!
How do we decide which titles from my content backlog to create?
This will be the focus of our 45-minute consultation call once you've secured your spot on the package. We'll look closely at your content backlog and then select the eight pieces that best align with your content strategy and objectives. You may have a good idea of what we need to tackle first, but if you need some help deciding, I can recommend an order of delivery.
When will I start receiving content?
We'll agree on a delivery schedule during our 45-minute consultation. With your spot secured and our consultation complete, I can get started on creating your content right away. In Q2, your first piece of content can be drafted and with you to review from Friday 4th April 2025.
I'm interested but I'm based in the US. Can we still work together?
Of course! I really enjoy supporting clients in the US and can: • write and edit fluently in US English • invoice and receive payment in US dollars • schedule calls in any US time zone
Want to work together in another different way? If you're a content leader and you're looking for another type of support, take a look at my core content writing and consulting services.